Peter A. Valencia Jr.
Professor C. Jason Smith
English 101
March 18 2014
In chapter 2 “Your Trusted Friends” The message that Schlosser wanted to convey to the reader was that Ray Kroc and Walt Disney were masterful sales men that used their resources to attract children to their brand for profits, and how their method to target children was adopted by other large corporations that still use the same strategy till this day. After Ray Kroc and Walt Disney laid the blueprint out on how to make children primary costumers large corporations revolve their business around kids. Using advertisements to imbed their brand into children's minds as young as two years old is one of the strategies that corporations use to hopefully gain a life time customer. Other method were implemented such as using cartoon characters and mascots that represented a brand that they would be able to remember as they grow into adults. These methods are designed for children to nag their parents for the product they desire. Children clubs were also developed and categorized by different age groups to gather information to be used in targeting ads. Ads are not the only method being practiced to trap children, playgrounds are building built in food establishments and toys are given with the purchase of a kids meal. Toys are one of the main attractions that food industries use to cause kids to nag their parents to take them to fast food establishment. The fast food industry and toy manufactures have formed a partnership to promote a toy with a purchase of a kids meal, different toys are given with each meal that is purchased causing children and even adults to purchase multiple kids meals just to obtain a specific toy to add to their collection of toys that are being promoted at the time, this method is one of the most profitable. Kids are not safe from the these corporations even while they are attending school. Corporations are now sponsoring schools filling the hallways with ads, fast foods chains now promote their food in cafeterias.
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