Peter A. Valencia Jr.
Professor C. Jason Smith
English 101May 1, 2014
Brands use athletes and celebrities to influence the general public to purchase their products. Athletes have a big influence on the public, especially on children that look up to them. Athletes sign big endorsement deals based on their performance to help a brand make profits by launching campaigns. This method is practiced by all different types of companies that influence customers everyday needs such as some of your household products. I personally prefer Nike over any of their competitors.
Ever since I began playing sports I have always used Nike’s products because that is what I mainly seen on television. I would watch my favorite athletes out preform all their adversaries in soccer, football, basketball, and baseball. During the commercial breaks Nike would play these cool commercial that would catch my attention using my favorite athletes to advertise their products. Wearing Nike products always gave me sense of confidence when I participated in sports because I felt like I was able to preform better than my opponents. I became fascinated with what these athletes did when they played and on top of the fact Nike gave them this larger than life image when they aired their commercials. As I got older I realized that you are only as good as the way you train and dedicate yourself to a sport. To this day I still wear Nike but I’m more open minded to other products similar to Nike such as Adidas, Under Armour, etc. When I go shopping for gear to use for my workouts my first option is always Nike than I work my way down towards the other brands if it is not available in my first preferred option. I have an active lifestyle, I'm constantly involved in physical activities so these brands heavily influence me, and I believe that they will continue to do so because it is part of my lifestyle. 
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